Believe it or not we get asked this question a lot “What is a flavor?” Well... according to google the
answer is “the distinctive taste of a food or drink.” Yea… there’s more to it than that!
While it is true that flavor is “taste” you might be surprised to know flavor needs to be added to almost
everything you consume each and every day. Do you think your favorite Starburst candy has fresh fruit in
it? How did they get that pink chewy square to taste like strawberry? Simple… Flavor! Flavors are added
to food and beverages for many reasons, but primarily to introduce a taste of an ingredient that is not
present, or to improve flavor that was lost due to processing and cooking. Last but not least you will find
the use of flavors to be absolutely critical to maintain the consistency of your food or beverage from
batch to batch, year to year, and between different production facilities.
This is where Sovereign Flavors flavorists come in. We combine raw natural aromatic ingredients
collected from sources all around the world. These ingredients or aromatics as they sometimes called
are what flavors are made from. These ingredients are essential oils from fruits, extracts from roots, or
botanicals as well as peripherals from spices, herbs, plants, and vegetables. Our team of flavorists builds
flavors from the ground up introducing each ingredient individually which gives us incredible
customizability to adjust flavors to your exact need based on your application. Your feedback is
incredibly valuable and can be used to your benefit. If we build you a green apple flavor and you feel it
needs more ripe peel taste, we can do that!
So it turns out that flavors are pretty important! A great tasting product keeps consumers gravitating
towards products that they enjoy and that’s why we do what we do.