SF News & Culture
3/20/2025
Get to Know Our Founder, David Ames
A strong company is built on a foundation of trust, collaboration, and shared goals. At Sovereign Flavors, fostering a culture where employees feel valued and empowered is just as important as delivering top-tier flavor solutions. We sat down with our CEO, David Ames, to gain insight into what fuels his dedication to the flavor industry, his vision for the company, and how building a strong, cohesive team has been instrumental in Sovereign Flavors’ success.
Q: What drives your passion for your work?
Driving to the plant at 5:30 AM each morning when I am in town. I arrive by 6:00 AM to find the buildings illuminated, 60% of our parking lot full, and Sovereign well underway producing flavors in manufacturing. Across the way in R&D, innovation is in progress. A few times each week, I take my gratitude walk, catching up with the team. Their grit and work ethic inspire and fuel my day.
Q: What aspect of your job excites you the most?
The energy and dedication of our team. Seeing the manufacturing and R&D teams in action, creating flavors that impact so many products, never gets old. Every day brings new challenges and opportunities, and I thrive on the dynamic nature of this industry.
Q: What is your professional background? How did your previous experiences lead you to where you are today?
I graduated from Cal Poly, San Luis Obispo, with a degree in Food Science. Out of college, I started in Quality Assurance before moving into sales. I worked as an Account Executive, then a Territory Manager, and later a General Manager. Eventually, in 2003, I started Sovereign Flavors. My journey through different facets of the industry has given me a well-rounded perspective that continues to guide my leadership.
Q: What unique skills or expertise do you bring to your role?
Having been in the flavor industry for 30 years, I consider myself a lifelong student of the field. This mindset has helped shape Sovereign Flavors over the past two decades—building strong relationships with customers and suppliers, identifying business opportunities, and recruiting the best talent. Staying positive, optimistic, and committed to serving the Sovereign team is what I bring to work every day.
Q: What are your core values in your work?
Our guiding principle is simple: we only say yes to opportunities if they are good for our customers. Everything else flows from that commitment. Customer satisfaction is at the heart of every decision we make.
Q: What are your key achievements? Are there any standout projects or successes that you’re particularly proud of?
One of the most common questions we get is who we work for, and while we never disclose that, potential customers appreciate our discretion. Sovereign Flavors was built on the hard work of its employees and their dedication to customer service. There was no financial backing from private equity or a wealthy investor—just a team committed to excellence. Visiting our world-class facilities in Santa Ana, CA, or Kyle, TX, reinforces that our success is driven by the dedication of our team and the trusted partnerships we’ve forged with some of the most respected names in the beverage and food industry.
David’s leadership philosophy and passion for the industry continue to drive Sovereign Flavors forward. Stay tuned for more insights into the world of flavor innovation!